Master's degree in Agri-Food Biotechnology

Master's degree in Agri-Food Biotechnology

Food Economics and Intellectual Property (2020/2021)

Course code
4S008243
Credits
6
Coordinator
Diego Begalli
Academic sector
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL
Language of instruction
Italian

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Teaching is organised as follows:
Activity Credits Period Academic staff
Economia agroalimentare teoria 3 II semestre Diego Begalli
Economia agroalimentare esercitazioni 1 II semestre Katia Laura Sidali
Proprietà intellettuale teoria 2 II semestre Katia Laura Sidali

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Learning outcomes

The course provides students with the fundamental concepts to understand the specificities of the agri-food markets and to foster the development of new products and the creation of start-ups. The expected learning outcomes are: NOTIONS: 1. Understanding the specific features and functioning of the Italian and international agro-food system; 2. Distinguish the different actors of the main agri-food and agro-industrial sectors; 3. Outline the behaviour of consumers and producers with regard to the quality of agri-food products; 4. Analyse the competitive strategies of agri-food companies also in relation to modern commercial distribution; 5. Understand the link between food certifications and information asymmetry in the agri-food markets. SKILLS: 6. Identify and evaluate opportunities for the creation of new agri-food products; 7. Develop a business plan for start-ups / spin offs 8. Define an adequate prototyping of an agri-food product 9. Implement the requirements to protect a new agri-food product or service using the multiple tools of intellectual property rights

Syllabus

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MM: Economia agroalimentare teoria
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CONTENT The course will cover the following topics: 1. Introduction: the agri-food system in a national and international perspective 2. Type of agro-food businesses: 3. Strategic planning of agri-food companies 4. Elements of agri-food marketing and consumer theory DIDACTIC TOOLS Classroom meetings include lectures (with slides), teacher-student discussions, group work. The aforementioned teaching methods aim to familiarize the student with the national and international agri-food system, its dynamics, specificity and the actors that compose it.
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MM: Economia agroalimentare esercitazioni
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CONTENT The module will cover the following topics: Practical activity by means of the preparation and discussion of a business plan. DIDACTIC TOOLS Classroom meetings include group work and exercises linked to the preparation of a business plan.
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MM: Proprietà intellettuale teoria
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CONTENT The course will cover the following topics: Intellectual property rights (trademarks and patents) and creation of start-ups / spin offs in the agri-food sector

Assessment methods and criteria

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MM: Economia agroalimentare teoria
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REQUIREMENT OF ACCESS TO THE EXAM Before presenting to the exam, the student is required to regularly send the assigned tasks to the teacher and, in particular, the simulation of the business plan introduced and discussed during the practical phase. The respect of the deadlines in the delivery of the requested tasks and the quality of the latter contribute to the definition of the final vote FEATURES OF THE EXAM The objective of the exam consists in verifying the level of achievement of the previously indicated training objectives The exam consists of a written test with some open questions and some closed questions taken from the study texts and the readers distributed at the beginning of the course. Open questions are always present and require the student to apply concepts, theories and models learned during the study of texts to a real case of training. The closed questions, instead, refer to the teaching material provided during the lectures. During the lessons, examples of written exams are presented
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MM: Economia agroalimentare esercitazioni
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REQUIREMENT OF ACCESS TO THE EXAM Before presenting to the exam, the student is required to regularly send the assigned tasks to the teacher and, in particular, the simulation of the business plan introduced and discussed during the practical phase. The respect of the deadlines in the delivery of the requested tasks and the quality of the latter contribute to the definition of the final vote FEATURES OF THE EXAM The objective of the exam consists in verifying the level of achievement of the previously indicated training objectives The exam consists of a written test with some open questions and some closed questions taken from the study texts and the readers distributed at the beginning of the course. Open questions are always present and require the student to apply concepts, theories and models learned during the study of texts to a real case of training. The closed questions, instead, refer to the teaching material provided during the lectures. During the lessons, examples of written exams are presented
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MM: Proprietà intellettuale teoria
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Examination procedure REQUIREMENT OF ACCESS TO THE EXAM Before presenting to the exam, the student is required to regularly send the assigned tasks to the teacher and, in particular, the simulation of the business plan introduced and discussed during the practical phase. The respect of the deadlines in the delivery of the requested tasks and the quality of the latter contribute to the definition of the final vote FEATURES OF THE EXAM The objective of the exam consists in verifying the level of achievement of the previously indicated training objectives The exam consists of a written test with some open questions and some closed questions taken from the study texts and the readers distributed at the beginning of the course. Open questions are always present and require the student to apply concepts, theories and models learned during the study of texts to a real case of training. The closed questions, instead, refer to the teaching material provided during the lectures. During the lessons, examples of written exams are presented

Reference books
Activity Author Title Publisher Year ISBN Note
Economia agroalimentare esercitazioni European Patent Organisation ( Teaching Kit: Protect your ideas. 2020
Proprietà intellettuale teoria European Patent Organisation ( Teaching Kit: Protect your ideas. 2020




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