Bachelor's degree in Viticultural and Oenological Science and Technology

Wine economics

Course code
Name of lecturers
Roberta Capitello, Katia Laura Sidali
Roberta Capitello
Number of ECTS credits allocated
Academic sector
Language of instruction
II semestre dal Mar 1, 2021 al Jun 11, 2021.

Lesson timetable

Go to lesson schedule

Learning outcomes

The course provides the basic theoretical tools of economics tol be applied to the wine system analysis. The course aims to study the main microeconomic theories of demand analysis, production analysis, market equilibrium and market structures. The student will critically examine the main evolutions of wine production and consumption in the world and the competition approaches. The empirical part of the course aims at giving practical evidence to the principles of wine economics and to the study of wine supply chains through exercises and cases of study. The course will provide the students of the bachelor's degree in Viticultural and Oenological Science and Technology with a relevant 'economic forma mentis'.


Lectures will take place online and in presence.

Module: Theory
Introduction to economic theory, agribusiness approach and wine economics.
The characteristics of the wine supply chains. The global wine market. Wine production and consumption. The international wine trade.
The main macro-economic indicators.
The demand theory. The demand of wine. Wine consumption. The wine market segmentation.
The production theory and the cost theory. Short-time and long-time period. The production function. The cost function of wine businesses. Returns to scale and economies of scale.
Profit maximisation.
The types of market structures. The structures of wine markets. Types of wine businesses. Competition analysis in the wine market.
Asymmetric information in the wine supply chain.

Module: Exercises
Analysis of the main macro-economic indicators.
Representation of wine demand function, production function and cost function for a wine firm. Profit maximisation in the different market structures.
Analysis of cases of study.

Reference books
Author Title Publisher Year ISBN Note
Castriota Stefano Economia del vino (Edizione 1) Egea 2015 9788823844766
Sloman John; Garratt Dean Microeconomia (Edizione 4) Il Mulino 2014 9788815138637
Marks Denton Wine and Economics: Transacting the Elixir of life Edward Elgar Publishing 2015

Assessment methods and criteria

Online exams will be guaranteed to students who ask for this option during the academic year 2020/21.

Learning assessment will be performed through an oral exam. The exam will consist of open-ended questions. The exam will propose from a minimum of three questions to a maximum of six questions. They aim to verify depth and breadth of knowledge, communication skills in economics, ability in critical analyisis and ability in linking the different topics proposed during the course. There could also be a question which proposes an exercise in place of an open-ended question. In this case, it will propose a type of exercise already studied during the lab activities. Each answer will be assessed using a score ranging from zero to ten. The exam mark will consist of the average score achieved in all answers and it will be, expressed in a score scale of thirty. There will be no intermediate evaluation. There will be no exam outside the official exam sessions. Only students regularly online registrered for the exam can take the written exam.

Students will have to study:

1) Castriota S. (2015), Economia del vino, Egea, Milano.
2) Sloman J., Garatt D. (2014), Microeconomia, Il Mulino, Bologna.
3) Market reports which will be available on the e-learning platform of the teaching.
4) The text "Marks D. (2015) Wine and Economics: Transacting the Elixir of life, Edward Elgar Publishing" is also recommended for non-attending students.

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